BRANDED CONTENT

Think of advertising as an ongoing conversation between a brand, a marketer and a consumer — today, the feedback loop is amplified with the power of digital media. Advertisers don’t only run and broadcast campaigns, they have the opportunity to listen to consumers about what truly matters to them. Here is a reel of global ad campaigns that set an example for social responsibility. 

Inclusive marketing starts with counter-stereotypes, to create a vision that consumers can resonate with and embrace. We’ve witnessed a shift to campaigns featuring stories of real people told sensitively that have the power to move us. Here are a couple of ad campaigns geared towards Indian audiences that set an example for social responsibility.

Collectives or collaborative networks flip the script from the traditional way of doing things; we make our approach workforce-centric and inclusive.

Imagine working in a system that is inherently empathetic; one that has adopted the idea of creating shared value for all.

Are you a video editor interested in working on content around sustainability and conservation? Perhaps you’re a ‘worried and depressed’ writer — as Elif Shafak hilariously points out in her talk — who wants to make a social impact with your words. We want to hear from you!

So back in the 17th century, scientist and philosopher Blaise Pascal wrote, “All of humanity’s problems stem from one’s inability to sit quietly in a room alone.” I think it’s quite funny that, in 2020, so many of us are still grappling with this issue — especially post-lockdown.

In the second part of this episode, we talk about the cultural stereotypes around working independently, the isolation of lockdown, how the pandemic is affecting women, and balancing productivity with health and well-being when you are working remotely.

It is only apt that DV Media Co. was born in a time of extreme uncertainty — for it addressed the need of the hour: to work towards building a more sustainable future, with a focus on transforming media along the way. As with every endeavour, our journey too has been marked by milestones that have shaped our outlook. Here’s a look at some of them.

​When people are intent on finding purpose and meaning, they might not always find it — but more often than not, they do find each other. In the middle of a raging pandemic, a media entrepreneur was able to connect remotely with a writer and designer to help throw into relief a dream that had been simmering for years: a collaborative network.